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The Light Ahead
Wayve are pioneering the next generation of AV technology with a new approach to self-driving: embodied artificial intelligence. Their vision is a smarter, safer and more sustainable world, breaking new ground and exploring new horizons.
Partnering with 17days on strategy, our brand identity for Wayve centres on Wayve’s focus of finding the brighter way forward. With use of atmospheric gradients inspired by sunrise and sunsets over the sea, we created a brand filled with optimism and fuelled by constant evolution.
A new home for Wayve’s content
Working with key stakeholder’s from Wayve’s business through a series of workshops and interviews, we developed a new site for Wayve, with a clearer and more streamlined user experience targeting the core audiences. We refined the information architecture and wireframes, which then helped dictate the final design and structure of the site.
Brand photography & culture film
As part of the new brand identity, we art directed a series of photography and video shoots to provide Wayve with a versatile set of assets for use with their new brand, and to showcase their products and staff in the best way possible.
We created a film to summarise Wayve’s culture and values. The video takes a look at a typical day at Wayve through the authentic sounds and rhythms from the environment, creating a soundtrack that fully captures the flow and dynamism of Wayve’s work and culture.
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