Crafting a rebellious identity for the future of film-making.
Working with 17days we developed the brand identity for Producer, a film production platform to manage the entire production process, from idea development to final delivery.
Taking inspiration from tool and machinery brands we focused on dialling up the brand’s essence, “made for makers” crafting a creative and utilitarian design language. From this we created a rebellious and disruptive brand identity with bold and no-nonsense logo, makers mark and badges for key brand slogans and the 5 step film-making process. To support this we created extensive brand guidelines, a cinematic video and website built on the wordpress CMS.