The art of speed
Nickelodeon briefed us to develop a Blaze and the Monster Machines style guide alongside the launch of the programme. This was to be used for all consumer product lines of the business as well as promotions marketing. The programme is a CGI series starring Blaze, the world’s most amazing monster truck, his driver, an eight-year-old boy, and their adventures in Axle City. The target audience is 2-5 year olds.
We were inspired by the speed, colour and energy of racing to create vector graphic templates for different products including T-shirts, sleepwear, bedding, furniture, sporting goods, & social expressions across digital media.