Cycles, sausage dogs and monsters

Nickelodeon briefed us to produce a show package for their new show ‘De Grote Verkeerstest’. In the show Flemish & Dutch school groups compete in the ultimate road-safety quiz.

We created a show leader, along with on-air and off-air design assets. The overall aesthetic was built to appeal to a young teenage audience. Our solution was to use a bright colour palette and a fluid illustration style evocative of the way a cyclist feels and moves when riding.

The show leader tells the story of ‘Clara’ as she cycles through the city, manoeuvring through pedestrians, road works and monsters.

During all stages of the creative process; pitch, concept, mock-ups, execution & finalization, working together with Crush was a unique & wonderful experience!   

Senior Producer

Viacom