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Brand Identity and Website

A calm and positive brand for the NHS


CAMHS is an NHS specialist service for young people and their families who are experiencing difficulties with their mental and emotional health. We were briefed to create a visually calm brand that spoke to this group in an engaging and positive way.


We developed the weather metaphor to evoke various moods and emotions. Our concept was to artistically portray the tools used to protect oneself from adverse weather conditions and those to engage with, cope with and enjoy certain weather. The brand was delivered as a website and tool kit for the NHS to create future assets online, in print & across social media platforms.

Crush have been brilliant to work with from start to finish! In the planning stages they really took the time to understand what we were trying to achieve and what our priorities were with this project. The end result is two websites and a branding style which has brought this vision to life. We are so pleased to now have a place for local children and young people to be able to find out information and advice about mental health and emotional wellbeing which is in a style and format that appeals to them.


Communications Officer