Working with 17days we developed the brand identity for Muuvr, a game-changing app allowing active people to learn and earn from their data. Muuvr allows the community to choose which organisations can use their data and then trade their data for crypto currency, which the user can spend on special access to sports events and premium sports products.
Putting the users and community at the centre, the brand essence “I own what I do” simplifies the complex proposition of the brand. From this we developed a bold, energetic and inclusive style for the visual identity and website built around the Muuvr signature, a colourful and dynamic brand element reminiscent of a heartbeat from which the logo and many of the brand devices are formed. We created extensive brand guidelines, animated key visuals and developed a website for the brand on the wordpress CMS.