Money20/20 is the world’s leading platform for the global money ecosystem, with events happening across the globe all year round from Amsterdam to Bangkok & Las Vegas.

We were asked to create a visual language based on the ‘Now & Next’ creative strategy devised by the in-house design team at Money20/20, that could be rolled out globally and become the cornerstone of all visual output across social media content, marketing, print, moving image & through to show floor and customer experience executions.

Our creative solution and guidelines were designed to inspire and guide global Money 20/20 teams, building out their concept to produce their own marketing materials with guidance on colour, illustration, typography, photography, iconography and layout into a Global Show Proposition Toolkit.