CrushCreative

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MLS

For Club and Country Campaign

Scoring across the Atlantic

 

The US Major League Soccer briefed us to create a campaign celebrating America’s growing love of proper football. ‘For Club and Country’ highlighted the fact that many players in the League are established international players, raising the quality of the game for US audiences.

 

This campaign was formatted to be shared extensively across social media. We created a series of posters combining both club and country strips. We used integrated photography and illustration utilising cultural references and colour palettes from the respective nations.