Retro re-imagined

Our heritage guide for McDonald’s Nostalgia focuses on the rich cultural treasure trove of characters that McDonald’s have served up for the past 70 years.

Our turn-key art assets focus on 70s & 80s packaging, the McDonaldland friends including our favourites Hamburglar & Grimace, Food Buddies and the original iconic character Speedee.

By utilising existing assets and adding a modern twist we created a guide to inspire new consumer licensing initiatives across apparel, homeware, accessories and gifts.