CrushCreative

Brighton
11 Vine Street,
Brighton, BN1 4AG
+44 (0) 1273 60 60 58
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WeWork Soho,
154 Grand Street,
NY 10013
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contact@crushed.co.uk

Represented for illustration by
agencyrush.com
info@agencyrush.com

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Leicestershire Police

#LivesnotKnives campaign

Created to inspire Change

 

Following the success of our Sussex creative campaign #knifefree, Leicestershire Police asked us to talk to teenagers and young people to respectfully educate them about the dangers of carrying a knife.

 

Our approach was to use powerful inclusive statements to build a sense of community and ‘oneness’ instead of finger pointing and blaming. We employed empowering language and a future facing visual language inspired by sport, fashion & music to relate to our audience. Secondary information about the consequences of carrying a knife was included in the communication but the overall messaging was empowering & positive.

 

Assets created for the campaign included a full suite of animated social media posts, out of home advertising, flyers, conversation guide and artwork for surrender bins.