Creating Mr Good Times (and Bohemian Brighton beers)
We created a brand new visual identity, packaging and POS assets for Laine Brew Co. – an independent brewing business which serves the Laine estate and pubs across Brighton and London. Our concept Mr. Good Times celebrates the fact that there is nothing better than having a good time with your friends. Laine’s beer is the ultimate dispensary of this happiness, the bringer of good times.
Stories and personalities from pubs in Laine’s estate were used to add a new dimension to individual craft beers through a set of illustrative expressions used on lenses, clips and bottles. We captured the creative bohemian spirit prevalent in the pubs and applied it to these wonderful ales.
Crush were an amazing agency to work with. They took our vision and came up with something truly different and original. I wouldn’t hesitate in recommending them.
Laine Brew Co.