On sale since 1952, Mr Potato Head has been a childhood favourite for decades, inspiring kids and the young at heart to believe in themselves, to laugh at themselves and to enjoy all the mixed up fun along the way.

Our task was to produce an an adult, fashion-forward guide exploring how Mr Potato Head and his family might interact with the great outdoors. We were given the licence to redraw the characters in unique outdoor scenes that captured humour from the unexpected, all perfectly paired with earthy tones and a nod to some of the coolest outdoor clothing brands.