Train of thought
We were briefed to bring GWR’s sustainability targets to life via a video campaign. Our approach was to take consumers on a literal animated journey. The concept being that whenever you board a GWR train, you’re embarking on a journey with an exciting future.
The company has set themselves challenging new targets and we depicted how they can be on track to be truly sustainable – hence the train of thought concept. The animation explains how GWR are constantly introducing innovative ways to deliver their ambition, including how they now collect and sort waste, recognising it as a valuable recyclable resource, not rubbish.