It’s a wild life

Disneynature was created to bring the stories of the natural world to life as never seen before, simultaneously driving global conservation and appreciation for our planet through entertainment. We produced a style guide for the brand using the remarkable natural wildlife images created by some of the world’s most talented nature filmmakers and photographers.

We developed a broad range of animal illustrations, natural patterns and typographic slogans and devices to work in combination with this stunning pictorial content. These have been creatively applied to a broad range of clothing, products and accessories.
We think David Attenborough would approve.

The Crush team were an absolute pleasure to work with. They designed a beautiful style guide for us and were nothing but collaborative and patient during the process.

Integrated Planning

The Walt Disney Studios