Beyond internet cats…

Viacom commissioned us to create their summer Idents for Comedy Central broadcast across Europe, The Middle East & Africa. They loved our wild card concept of Animals on Holiday. We brought 5 Idents to life using 9 beasts – all shot under hot lights to create vignettes in a stylised high fashion look.

To conclude each piece we stepped away from the computer and crafted the Comedy Central logo out of a number of imaginative art department techniques including laser etched sausages, a bespoke tattooed deer hide and sculpted rabbit poo.

We always want to do better and more interesting work, which naturally is why we like working with Crush, to help us take things to the next level.

 

Creative Director

Viacom International Media Networks