The King of licensing guidelines

We were briefed to create brand licensing guidelines and creative applications for Budweiser – the world’s undisputed King of Beers.

The style guidelines lead the design and development of Budweiser’s visual brand identity on merchandised goods, products and clothing. We created a visual language grounded in the strategy of “Bold Spirit & Crafted Soul”, complemented by a modern use and interpretation of the existing brand equities.

Our objective was to promote the brand through a consistent and compelling system of assets increasing and extending Budweiser’s reach to consumers.