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Represented for illustration by


Bud Light

Licensing Style Guide

A satisfying creative brew


The client’s challenge was to develop a style guide and kit of assets that they could provide to their retailers beyond their colour palette and logo. Working within defined brand guidelines, our solution was to produce a whole range of new creative assets including abstractions of their bottle and brand. Developing their ‘racetrack’ as a graphic device, we created a range of artistic mixed media expressions to produce beautiful textures and patterns. These could be applied across a range of products, merchandising, clothing and packaging.

Crush did an amazing job bringing our ask to life. We wanted to provide our retailers with additional designs aside from our logo, but needed both pieces to fit together. Crush helped us incorporate our respected logo along with giving us very creative concepts all while staying within our brand guidelines. We’ve now been able to give our retailers something new and exciting for our retail platforms.


Brand Manager

Bud Light