A light, crisp and refreshing identity
We partnered with WINK to create the Bud Light Seltzer Sessions live experience global toolkit. The ask was to create one coherent identity for every Bud Light Seltzer Sessions event globally, be it a large scale music festival in the US, to small pop up activations. Our solution “A Hazy Summer” was a vibrant, fruity and fresh identity, reflecting the 4 Seltzer flavours within the gradient blends. We designed the logo, brand identity, toolkit, posters, event design and merchandise, as well as all guidelines for future events.