A light, crisp and refreshing identity
We partnered with WINK to create the Bud Light Seltzer Sessions live experience global toolkit. The ask was to create one coherent identity for every Bud Light Seltzer Sessions event globally, be it a large scale music festival in the US, to small pop up activations. Our solution “A Hazy Summer” was a vibrant, fruity and fresh identity, reflecting the 4 Seltzer flavours within the gradient blends. We designed the logo, brand identity, toolkit, posters, event design and merchandise, as well as all guidelines for future events.
We enlisted Crush’s creative expertise to help on a few creative assignments and they nailed every single project. On top of being wonderful collaborators, they also made the entire process seamless with their dedication from start to finish, really taking the time to understand the brand, creative brief and goal of each project. Their natural creative instinct was spot on, delivering on the brief every time. Exceptional team and a joy to work with, we look forward to working with Crush again and again.
Senior Account Director