CrushCreative

Brighton
11 Vine Street,
Brighton, BN1 4AG
+44 (0) 1273 60 60 58
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New York
WeWork Soho,
154 Grand Street,
NY 10013
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Work with us
contact@crushed.co.uk

Represented for illustration by
agencyrush.com
info@agencyrush.com

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Bud Light Seltzer Sessions

Experiential Global Toolkit

A light, crisp and refreshing identity

 

We partnered with WINK to create the Bud Light Seltzer Sessions live experience global toolkit. The ask was to create one coherent identity for every Bud Light Seltzer Sessions event globally, be it a large scale music festival in the US, to small pop up activations. Our solution “A Hazy Summer” was a vibrant, fruity and fresh identity, reflecting the 4 Seltzer flavours within the gradient blends. We designed the logo, brand identity, toolkit, posters, event design and merchandise, as well as all guidelines for future events.