Brighton, a city proud of its rich queer history, sets the stage for a dazzling Pride celebration every year, featuring one of the biggest parades and parties in the country. The event brings together politics, music, and boundless joy, embracing people from all walks of life.

Being asked to develop the brand identity for Pride 2023, and to have it utilised across all marketing platforms, including online, outdoor, and during the event, was truly an honour for us.

We set about crafting an easy-to-use system that breaks free from uniformity and celebrates individuality by using various bold typefaces, paired with symbols and emojis depicting love, protest & unity to create dynamic borders, patterns & slogans, filling the celebration with even more colour and fabulousness.