Graphic reboot for Yakko, Wakko, Dot & friends

Warner Media briefed us to create a foundation style guide for the new Animaniacs TV Series. Taking on a layered toolkit approach, we were tasked to create trend-led graphics using fun editorial as well as visual themes inspired by the show.

Targeting the nostalgic audience who were fans of the 80s series, as well as new Gen Z viewers, we developed a look n feel that was inspired by the colourful energetic tone of Animaniacs, whilst remaining on brand and fitting organically with the original character artwork. The toolkit will be used for apparel and accessories globally.