New work for McDonald’s
Creative Feel-Good Moments
To capture Feel-Good Moments & based on the McDonald’s design system, we took inspiration from the simple pleasures of the everyday, chatting with friends, listening to music and enjoying McDonald’s.
We produced a set of licensing assets based on McDonald’s Golden Arches, product iconography and brand architecture to produce familiar yet surprising feel good moments which remain unmistakably McDonald’s.
The licensing guide is used to inspire new consumer licensing initiatives across apparel, homeware, accessories and gifts.