Style Guides

Defining some of world’s biggest brands for licensing.

Disney, Cartoon Network, Nickelodeon and Ubisoft are just some of the brands that have enlisted our help in developing their global properties for licensing.

For Disney Nature we worked with the LA studio to define a style guide that would be used to grow their nature films into a brand opportunity ready to partner with other companies and products. After consolidating their logo mark we created a set of rules for implementing photography styles, brand statements and lock ups, recommended fonts, illustration styles and product inspiration. 

Our challenge from Cartoon Network was to give some of their heritage brands (like Dexters Laboratory and Samurai Jack) a refresh for a 19-22 year old market to secure buy in from brands like Urban Outfitters and Vans. Our solution was to create a fashion look book showcasing the potential for licensing opportunities. 

Best Friends Forever. SpongeBob Square Pants has been one of our long standing friends and and we are forever reinventing and reimagining his brand potential for a wide target audience from pre-school to fashionistas.

Disney Nature

"The Crush team were an absolute pleasure to work with. They designed a beautiful style guide for us and were nothing but collaborative and patient during the process."

Integrated Planning 
The Walt Disney Studios

Cartoon Network Originals
SPONGEBOB SQUAREPANTS
Rabbids sci fi look book