MLS - For Club and Country

Creative campaigns for the growing love of

soccer in North America.

As part of an ongoing relationship with Major League Soccer, Crush are regularly asked to help promote the league through the use of stunning visual campaigns that can be used across print, environment, online and social channels. We’ve created campaigns for MLS competing in the World Cup and CONCACAF Gold Cup to transfer positive equity between the countries and star players competing. For the Gold Cup, the campaign was formatted to be shared extensively on Twitter, Instagram, Tumblr and Facebook. Using the hook ‘For Club and Country’ Crush created over 25 posters, including 16 player posters, 2 group posters and a set of club posters. The posters combine both club and country strips using photography and illustration, as well as cultural references and colour palettes from the respective countries.

Early work