A calm and positive brand for the NHS
Hampshire CAMHS is an NHS specialist service for young people aged 0-18 years and their families who are experiencing difficulties with their mental and emotional health.
We were tasked with creating a brand that spoke to this group in a visually calm and positive way. We employed a weather metaphor to evoke various moods and emotions, but rather than merely using weather to represent mood, we produced a creative look n feel to portray the tools one uses to protect oneself from adverse weather conditions and also finding ways in which to engage with, cope with and enjoy certain weather conditions.
The brand was delivered as a website and tool kit for the NHS to create future assets online, in print & across all social media platforms.