Greenpeace - Save The Arctic
Letting the world know about Shell’s plans
to drill in the Arctic.
We were honoured to be asked by Greenpeace to create a video and website to tell the world about Shell’s plan to deal with the dodgy Russian oil company Gasprom, to drill for oil in the Arctic. Greenpeace supplied the script and the rest was down to us to bring this message to life through animation. The video we created was syndicated around the world and re-languaged to be shared virally with the objective of exposing Shell’s Russian Arctic plans. One of the beauties of working on this project was that after years of campaigning, Greenpeace did succeed in stopping Shell and we are very proud to have played a small part in highlighting their campaign message.
"Crush immediately got what we were trying to do and the designs were perfect for the story we were telling."
Digital and Mobilization Campaigner