Bud Light Licensing Style Guide

We had the pleasure of working with Bud Light on their new global brand licensing guidelines. Our challenge from Bud Light was to create a kit of assets that they could provide to their retailers, aside from their colour palette and logo. Working within strict brand guidelines, our solution was to produce a whole range of new assets including abstractions of their product. Using the Bud Light ‘racetrack’ as a graphical device, we utilised ink, paint, woodblock and paper cut-outs to produce beautiful textures and patterns, which could be used across t-shirt graphics, products and mechanical artwork for packaging.