Beko / FC Barcelona - Time 2 Play

Character designs and animations for FC Barcelona’s sleeve sponsor Beko, which lead to huge social media success.

With our friends at Synergy we created over 20 animations of the FC Barcelona players to bring Beko’s sponsorship of the team to life. The campaign included signature moves of key players, an intro and outro for a brand film (directed by Ben Hall) and the animated players interacting with the real life versions in the film. For El Clasico we created a real time assets for social media which could be used to celebrate various scenarios and overall outcome of any live match as it unfolded. The creative was used across 32 global markets in advertising, PR, in-store, in-stadia, real-time social media activity and on digital channels. The day the campaign launched there were over 6 million views on Instagram and the companies CMO Tülin Karabuk stated it as ‘One of the best pieces of global activation to date’.

“It's not often that designers with such a passion for craftsmanship are as easy to work with as Crush. They bring a sprinkle of magic dust to everything we ask them to help with."

Head of Digital Strategy, Synergy